Websites, Digital & Brand Systems

A website for a climate or science organisation is the place where most people first test whether the company is serious. The site has to carry technical evidence, several audiences, projects, policy and hiring, and it often grows faster than anyone plans. This subject covers how to structure that information architecture before writing the words, why credible climate tech websites can look like NGOs and how to build a website your team can update with AI.

The subject also covers the brand system around the site, from launching a rebrand as one story to deciding how much of the brand to change and keeping it useful after launch. The studio's work with Fair Carbon, Fronterra and Gaia AI informs much of it.

Start with information architecture for a climate tech website, then read why climate tech sites end up looking like NGOs.