Websites, Digital & Brand Systems

A website is where most people first test whether a company is serious. For climate and science organisations the site has to carry technical evidence, several audiences, projects, policy and hiring, and it often grows faster than anyone plans. This subject covers how to structure that information before writing the copy, including the structures that keep a science site navigable as it grows, and why credible climate companies can look like campaigns online.

It also covers the brand system around the site, from launching a rebrand as one story to deciding how much of the brand to change and keeping it useful after launch. The studio's work with Fair Carbon, Fronterra and Gaia AI informs much of it.

Start with information architecture for a climate tech website, then read why climate tech sites end up looking like NGOs.