Diagnosis · Positioning · Pitches · Brands · Websites · Launches
Each case shows who had to decide, where the case stopped and what we changed, for organisations in science, climate and frontier technology.
Case studies
Lead with protein. Let the technology prove it.
Unibio’s story led with gas fermentation and reached scientists. We rebuilt it around the protein product for investors and feed producers.
Since the work
Unibio and the Saudi Industrial Investment Group announced a joint venture to build what they describe as the world’s largest single-cell protein plant, in Jubail.
Make the track record visible.
Fronterra had the projects, experience and track record. Its brand made the company look smaller than the operator behind it.
What happened next
Fronterra’s public round grew from roughly €45,000 to €300,000 after the new brand, website and deck went live.
Make the next yes easier.
Brands admired Eeden’s recycling technology and had no clear step to take. We built the pitch around one low-risk Letter of Intent.
What happened next
Eeden reports the pitch helped it sign a major Letter of Intent with a global brand.
From an initiative to a standard.
Wildsense needed a more credible role in a crowded carbon market. We supported the strategy, name, story, identity, website, launch speech, brochures and social media.
What happened next
ERS attracted senior market talent, expanded its programme, acquired Equitable Earth and now operates under that name.
Make a big vision concrete enough to act on.
Air eDNA opens a new category of biological data. We positioned DNAir around what it makes possible and gave each audience a first use.
Since the work
DNAir has since joined ESA BIC Switzerland and the Rio Tinto and Founders Factory mining technology accelerator.
Build the room around the decision.
A closed-door convening for decisions that sit between institutions. It starts with a live constraint, assembles the people who hold each part of it, and carries the work beyond the room.
What happened next
More than 160 decision-makers in eight closed-door rooms. 23 recorded commitments. Attendees rated the day 9.3 out of 10.
More case studies
Selected projects
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