Library / Subject
Investors, Capital & Pitch
How should a climate or science company build an investment case that investors can understand, diligence and act on?
An investment case for an evidence-heavy climate or science company is the material that makes each link in the investor decision easy to act on. That decision is a chain of smaller decisions made by several people, often without the founder in the room. The pieces in this subject cover what an investor deck has to make easy to decide, where evidence should sit in a technical story, the climate tech teaser deck that earns the full deck, the monthly investor update and the climate tech data room that makes diligence faster.
This subject also covers the capital questions that come with physical projects, such as why first-of-a-kind (FOAK) plants are hard to finance, what an offtake agreement does for a lender and how VC, corporate and grant funders each decide on one technology. The Library also holds sixteen conversations with climate investors on mandate, evidence and the decision, and those interviews shape much of the thinking here. The Eeden case shows the same chain in a pitch built around the signature a brand had to give.
Start with the investor deck, then read how evidence placement changes what an investor believes.
When a raise is coming, our investor storytelling work builds the case across the teaser, the deck and the diligence answers. The company’s finance team owns the figures. When a raise or a funding decision has stalled and the cause is unclear, The Belief Diagnosis finds where it stops.
Start here
Start With the Decision
What an Investor Deck Actually Has to Make Easy to Decide
“I Believe You. I Cannot Sign This.”
More in this subject
How to Brief a Buyer Presentation for a Technical Sale
What a Reservation Offer or Letter of Intent Has to Make Easy to Sign
What a Funder Has to Defend to Their Committee
Check Your Own Claims Before the Buyer Does. A Pre-Send Fact Check for Decks and Proposals
The Buyer Presentation Has Five Readers
The Investor Meeting Went Well. What Should You Send Next?
One Technology, Three Funding Decisions. VC, Corporate and Grant
Your Investor Deck Needs Work. What Kind of Work?
Before and After: Rebuilding a Nature-Finance Investor Deck in Two Weeks
Where the Evidence Sits Matters: How to Build Evidence Into a Technical Story
What 16 Investor Interviews Teach Founders About the Decision After the Pitch
Eeden. A Pitch Built Around the Signature a Brand Had to Give
Climate Tech Teaser Deck: What to Include Before an Investor Opens the Full Deck
A Monthly Investor Update Template for Climate and Science Companies
Climate Tech Data Rooms: How to Make Evidence Easy to Diligence
Why Good Evidence Still Fails to Move a Decision
Why Nobody Wants to Become the Precedent
What Your Buyer Has to Defend After You Leave the Room
What a Biotech Pitch Deck Needs
Why Are FOAK Climate Projects Hard to Finance? Risk, Ambiguity and the Missing Reference Class
What Is an Offtake Agreement and Why Does It Matter for FOAK Climate Tech?
From Pilot to Purchase. The Internal Approval Pack
Map the Chain Before You Present the Nature Finance Fund
Before You Buy a Full Brand, Build the Smallest Credible System
Related workKanop case study
Investor SpotlightsSixteen conversations with climate investors on mandate, evidence and the decision.
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Founder and investor conversations, and what they show about how complex work gets understood.
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