Investors, Capital & Pitch

An investor decision is a chain of smaller decisions made by several people, often without the founder in the room. The pieces in this subject help evidence-heavy companies make each step of that chain easier. They cover what a deck has to make easy to decide, where evidence should sit in a technical story, the teaser that earns the full deck, and the data room that makes diligence faster.

They also cover the capital questions that come with physical projects, such as why first-of-a-kind plants are hard to finance, what an offtake agreement does for a lender, and the difference between a project that is fundable and one that is financeable. The Library also holds sixteen conversations with climate investors on mandate, evidence and the decision, and those interviews shape much of the thinking here.

Start with the investor deck, then read how evidence placement changes what an investor believes.