Free to readThe Belief GapWhy investors, buyers and boards believe you and still wait.Get it free
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The methods behind
the work, free to use.

Three written courses and a guide. Each one leaves you with something you use in a real room, a strategy, six stories or a talk, built as you go.

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Three free courses

Strategy first. Then the story, then the talk.

Start with the course that fits what is coming up. Taken in order, each one feeds the next.

Free course and dashboard

The Brand Strategy System

Build the strategy before the brand

Leave with a working brand strategy you can hand to a designer, a copywriter, an investor or your team.

Use it for

  • Briefing a designer or copywriter before identity work starts
  • Answering who you are for when an investor or partner asks
  • Giving every new employee one strategy document to work from
Start the course

You leave with

  • Seventeen decisions, made across fourteen lessons in the order a strategy needs them
  • A strategy document and seven briefs that fill in as you decide
  • Two worked examples, FieldArc and Tessel, to check your thinking against

Free written course

The Story System

Six stories. One source of truth. Every room.

Leave with the six stories your company runs on, written once in depth and ready to cut for any audience.

Use it for

  • The investor meeting, opened with your Origin and carried by your Vision
  • The website rewrite, with the hero line cut from what you sell now
  • The sales call and a new employee, both told from one source
Start the course

You leave with

  • A deep version of each story, Origin, Purpose, Vision, Customer, Product and Impact
  • A sixty-second telling and a one-line version cut from each
  • Your Story System, one document that holds all six for the whole team

Free written course

From Story to Stage

One deep talk. Every room cut from it.

Leave with one deep source talk and the pitch, keynote or speech you need, cut from it and ready to rehearse.

Use it for

  • The pitch that has to end on a clear ask
  • The keynote, the demo day or the TED-style slot
  • The award or farewell speech you were asked to give
Start the course

You leave with

  • Your Talk Blueprint, filled in as you write
  • A throughline in fifteen words and a five-beat spine
  • The cut for your next room, timed and scripted at the open and close

Free to read

The Belief Gap.

Why investors, buyers and boards believe you and still wait. A short read on why sound evidence can stall, and a method for finding where. Read it with one stalled case in mind. An hour with the method is enough to reach a first hypothesis you can test.

Read The Belief Gap, free

How the courses work

Read, decide, keep the result.

Each course is written to be read and worked through, one decision at a time, in the order the method needs.

  1. Free to use

    Every course is free.

    Each one opens with your email.

  2. Write as you read

    Each lesson asks you to decide or write something.

    Your work saves as you go and builds into one document you keep.

  3. Bring us the live case

    When a real decision has stalled, bring it to us.

    The courses teach the methods we use with clients. The Belief Diagnosis finds where a case stops moving, in two to three weeks. See the Diagnosis

Aaron C. Leaman

Who writes them

Aaron C. Leaman, founder of Brighter Future and The Decision Room, wrote all three from the way we work with clients. More about Aaron

Questions

Before you start.

Are the courses free?

Yes. All three courses and The Belief Gap are free, and each opens with your email.

Which course should I start with?

The one that matches the room you face next. A strategy for the brand, the stories for the company, or a talk for a stage. Taken in order, each course feeds the next.

Where is my work saved?

In your browser, on your device. Back up a copy before you clear your browser or move to another device, and use the same browser to pick up where you left off.

What is The Belief Gap?

A free guide by Aaron C. Leaman on why investors, buyers and boards believe you and still wait, with a method for finding where a sound case stops moving.

Can you work on our case?

Yes. When a real decision has stalled, The Belief Diagnosis finds where the case stops moving, in two to three weeks.

Learn

Start with the room you face next.

Three free courses and a guide.

Find your course Read The Belief Gap