The Brand Strategy SystemBrand strategyBeta Saved in this browser
Downloads

The workbook, as a document.

Everything on this site saves in your browser. If you want something to keep, print, or fill in by hand, these are the files. Each page has a Save as PDF button, and your browser makes the PDF with the right typefaces. The Word versions are there for anyone who prefers to type into a document.

The workbook, blank

All seventeen decisions with their prompts, the decision summary for each, the scorecard and the final template. Print it and work by hand, or save it as a PDF.

The workbook, answered by FieldArc

Every decision answered for FieldArc, with a note on why each answer holds and what to check in your own.

Your own strategy

Your decisions, assembled. Available once the tools are unlocked and you have started writing. The Export menu there gives you the strategy as text, a shareable page, or everything in one file: strategy, research agenda, diagrams, briefs and the personality and voice sheet.