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05Work / Case study
Gaia AI
Put the forest manager at the top of the page.
Gaia AI gives foresters a backpack and an app that capture tree data as they walk a traditional cruise, then turn it into inventory data for forest managers. Its website described the tool in general terms and said little to the people who buy it.
- Situation
- Website redesign
- Audiences
- Timber investors, consulting foresters, carbon project developers, public land managers
- Leadership involved
- CEO and product team
- Work
- Messaging, landing page copy and design, web assets
The problem
A capable tool with a vague front door.
Gaia’s buyers manage forests for a living.
They include timber investors, consulting foresters, carbon project developers and government land managers. Their inventories depend on slow manual work, and good foresters are harder to find each year.
The old site opened on “Better Data, Better Managed Forests” and a three-step process that began with going on a hike. It spoke about forests in general and left each buyer to find their own reason to care.
The product turns a normal cruise into inventory data. The old site never said so.
The shift
Simplify forest management with modern data.
We wrote the page as a direct conversation with the people who manage forests. It opens on the job they need done, then shows who Gaia helps, how the process works and why the data matters.
The decisions
Six choices from one review.
A two-hour design review with Gaia’s team settled the direction. Two headlines were on the table, “Better Data, Better Forests” and a simpler promise. Both lines stayed. The promise leads the page, and the original line opens the benefits.
- 01Speak to customers first. Investors can follow.
- 02Lead with timber and inventory, with nature in support.
- 03Show the real product in place of mock-ups.
- 04Ask visitors to get started, because the product is ready.
- 05Take the team off the homepage, so the company reads as established.
- 06Keep the identity, so the change sits in the words and the structure.
The website
One landing page, built for the buyer.
We wrote and designed the landing page for Webflow and made its web assets. Each audience gets its own line in the buyer’s terms. The process follows the forester’s day, from planning plots to collecting data on a normal cruise to analysis in the web app. One line carries the case, “Your forest management plan is only as good as the data that underlies it.”
Before
After
- Hero
- Why Gaia AI
- Who we help
- Our process
- Why it matters
- Get started
What changed
Four buyers, one route in.
Gaia now has a landing page that names each of its buyers in their own terms and follows the forester’s day from plot planning to analysis. It ends on two routes in, a demo video and a direct line to the team.
Services in this workWebsite Design Positioning and Narrative
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