The Impact Log: the evidence engine

Here is the uncomfortable truth about the human sentence that makes an Impact Story land: it cannot be retrofitted. Six months after the moment, it is gone, and when you go back and ask the customer for a testimonial, what you get is marketing language, not the real thing. The sentence existed because someone was paying attention on the day it arrived. So you need a habit, and we are going to set it up right now, inside this lesson.