The before and the after

The fastest way to understand what we are building is to hear the gap between a story that has not been built and one that has. Same person. Same facts. Two completely different experiences for the person hearing it.

This time we go all the way through the comparison, and the job is different. We are reverse engineering the gap.

Competent. Accurate. Already gone from your memory. It tells you what the company does, what Clara did before, what problem it solves. You would not remember it. You would not trust Clara over anyone else with the same credentials. And you would feel nothing about whether this company succeeds.

That is the same person. The same seven years. The same company. The first version was processed as information. The second was simulated as an experience, and now you trust Clara over anyone else who might build this, because you understand what she does and why she had to.