Part 4 · Proof That LandsLesson 1.2 · 2 min readFree lesson, opening
The most underused story in business
The Impact Story is the most underused story in business, and the reason is partly structural: it requires evidence, and evidence requires time. You cannot tell an Impact Story until something has actually changed. So early-stage companies often feel they have nothing to tell here, and they are not entirely wrong. But the threshold is much lower than most people assume.
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