Part 3 · Build Your Product StoryLesson 3.3 · 15 min first pass
Exercise: write the deep Product version
Last deep version of this part. You know the discipline, so I will keep this brief and let you write.
Begin where the longing ended
Begin at the exact moment your customer’s experience shifts, the changed Tuesday. Write the mechanism in plain words, passing the plain language test as you go. And end on the transformation, who they become. Long and unrefined, the same as every deep version you have written.
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Read the rest of lesson 3.3.
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