Part 3 · Build Your Product StoryLesson 3.3 · 15 min first passFree lesson, opening
Exercise: write the deep Product version
Last deep version of this part. You know the discipline, so I will keep this brief and let you write.
Begin where the longing ended
Begin at the exact moment your customer’s experience shifts, the changed Tuesday, not the moment they meet the product. Write the mechanism in plain words, passing the plain language test as you go. And end on the transformation, who they become, not what they bought. Long and unrefined, the same as every deep version you have written.
The rest of this lesson
The full lesson opens with your email.
This is the opening of lesson 3.3. The other 2 paragraphs, the worked example and the writing prompt sit inside the course, which is free. Enter your email once and every lesson opens in this browser.