The team dimension

The six stories are the source material everyone in your organisation draws from when they talk about the company. But there is a right and a wrong way to share them.

A source to draw from.

The wrong way is to standardise the words, to hand everyone the same phrases. A company where every employee recites identical lines sounds like a cult. The right way is to distribute the depth: make the deep versions available to anyone who needs to communicate on behalf of the company, and make them specific and honest enough to generate genuine variation in how different people tell them. A head of communications who has read your full deep Origin Story will write materials that carry its weight even using none of its language.