Part 4 · Proof That LandsLesson 1.5 · 3 min read · 5 min deep readFree lesson, opening
Clara, before and after
You know Clara Voss. Here is how she could present her results the way most companies do: as a portfolio metric on a slide.
Accurate. Impressive. And forgotten by the next slide, because it is a number with no person in it, and it ends on the number. Now the same evidence, built as an Impact Story.
The detail she thinks about most
And the skylark is back too. The same evidence as the metrics slide, every number, but now it sits in one field, attached to one man, and it ends not on the thirty-four percent but on what the thirty-four percent means. The number carries the proof. The bird carries the belief. That is the difference, and that is what you are going to build. Section Two.
One note before you build. Henrik is the teaching composite from Part 3, drawn from six real landowners, and his numbers are here to show the shape. Your Impact Story needs one real customer and numbers you can stand behind in the room.
The rest of this lesson
The full lesson opens with your email.
This is the opening of lesson 1.5. the worked example and the writing prompt sit inside the course, which is free. Enter your email once and every lesson opens in this browser.