Part 3 · Build Your Product StoryLesson 3.1 · 3 min readFree lesson, opening
The four parts: Moment, Mechanism, Outcome, Transformation
Section Three. We build your Product Story, what becomes true when you enter their life.
The Product Story picks up exactly where the Customer Story ended, at the longing, and it has four parts.
And if you sell several products, you write one Product Story per mechanism, not per product. If three products work the same way to produce the same transformation, that is one Product Story, told once. If one product changes a customer’s life through a different mechanism, that earns its own. Same test as the Customer Story, one level down: count the mechanisms, not the boxes.
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