Start With the Decision | Brighter Future Studio

01Who you are

Choose one.

Who you are A companyRaising, selling, launching or repositioning A team inside a larger organisationAn internal case, budget or board approval A programme, coalition or standardAn industry or partners have to act A fund, funder or investorA case you back, or one you have to carry

02What has to move

Pick all that apply.

What has to move A raise or investment Finance for a first plant or project A buyer or customer commitment A funding or grant decision An internal budget or approval A board decision Industry or partner adoption A launch The brand or website has fallen behind Still working it out

03Who has to say yes

Pick all that apply.

Who has to say yes Investors Funders, donors or a grant committee Buyers or customers Finance or the CFO A board or committee Partners or manufacturers Our own team Several of these

04Where it stands

Choose one.

Where it stands Not started yet There is interest and no decision It has stalled and we cannot say why We know what we need made

05What is riding on it

The value of the decision, in your own currency. The raise, the contract, the budget or the programme it unlocks.

What is riding on it Under 1 million 1 to 10 million 10 to 50 million More than 50 million Not yet sized

06What you think you need

Optional. Pick all that apply. We will tell you if the problem sits somewhere else.

What you think you need A read of material we already haveStrategy or positioning A sales and marketing plan A buyer presentation or offer A pitch or teaser deck A proposal or business case A report or blueprint A website A brand or identity A speech or launch material

07When

When This month In the next three months In six to twelve months Still working it out

Where we would likely start

Choose a few answers and this fills in.

How the method runs

The Belief Gap method runs on its own as The Belief Diagnosis, a read of your material and public record. It also runs through the work itself. We analyse the evidence, develop the narrative, then write and design, and each piece starts from who receives it, when, and what they have to decide.

Your brief so far

Nothing chosen yet.

08Send it to us

No confidential documents needed at this stage. We reply within two working days.

Name

Organisation

What decision are you trying to move? (optional)

Who ultimately has to say yes? (optional)

Where does it seem to be stuck? (optional)

Anything else we should know

Prefer to talk first? Book a 30-minute call or use the short contact form. Fees are agreed per project and fixed before work starts.