Amplify Your Impact with Expert Organisational Storytelling Packages

Uncover and express the essence of your brand with our expertly guided storytelling packages. From inception to future aspirations, we will help you articulate tell the stories that matter.
Startup
Enterprise
Origin Story
£5,995
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Founder and Organisational Origin Story: Development of two different origin stories.

Foundational Narrative:
Explore and articulate the heart of your organisation's identity.

Extensive Stakeholder Input: Incorporate diverse perspectives to ensure a multifaceted representation of your brand's journey.

Multi-Session Workshops: Conduct four 1-hour workshops to thoroughly cover the beginnings of your journey.

Basic Implementation Support:
two bi-weekly workshops to guide your team in integrating the narrative into your projects, with expert feedback along the way.
Origin & Purpose Story
£11,995
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Dual Story Development: Build upon your Origin Stories to craft a Purpose Story that resonates with various internal and external stakeholders.

Strategic Sessions: Engage in eight 1-hour workshops, focusing on capturing the depth and evolution of your company’s beginnings and the “why” behind it all.

Broad Audience Alignment: Tailor the narrative to connect across different departments and leadership levels.

Starter Implementation Support:
Four bi-weekly workshops to guide your team in integrating the narrative into your projects, with expert feedback along the way.
Origin, Purpose & Vision Story
£14,995
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All-Encompassing Narrative: Cover the complete timeline of your organisation’s past, present, and future, aligning with corporate goals and market position.

In-depth Collaborative Development: Host 12 x 1-hour workshops to develop a rich, detailed story that addresses all facets of your organisation.

Guiding Framework: Establish a narrative that supports strategic planning and can be a guiding light for all corporate decisions.

Advanced Implementation Support:
Eight bi-weekly workshops to guide your team in integrating the narrative into your projects, with expert feedback along the way.

What our 
clients say.

Absolute game changer. As a young company interacting with large corporates, building credibility was absolutely key to our business. When we started the process with Brighter Future, our brand and communication made it difficult for us to be taken seriously. Fortunately, Brighter Future went deep. Really deep. They really took the time to tease out the essence of what the brand needed to become, not just what it was. The attention to detail of their team of creatives and copywriters is unlike anything I've experienced. Their work goes way beyond executing a mission. They truly care about each brand they work with. We couldn't be happier with the results. The work speaks for itself. Our brand is now an asset.

Thibault Sorret

Founder and CEO of ERS

Working with Brighter Future was a fun and transformational journey. Their utmost professionalism and dedication to crafting a clear and compelling brand continuously pushed our thinking further and further. The result is a distinctive brand and a dynamic new website that truly sets us apart, resonates with our team and gives us a robust platform from which to grow and expand our network. I’m grateful for this journey through solidifying the articulation of our vision and purpose, discovering customer personas, and selecting a visual identity. Their keen eye for detail, high bar for quality, and desire to help those that do good for the planet, sets them apart.

Diana Denke

CEO of Fair Carbon

In my 15 years leading Rainforest Partnership, the team at Brighter Future stands out for their unique and unparalleled abilities. They bring an incredible lightness, clarity, and purpose that probes and digs as we work together. Brighter Future has stewarded the process with us, a group of CEOs and executive directors of rainforest conservation organizations that make up the Collective, pulling and extracting what is in our heads and our prior focused work. They have helped transform our collective voice into accessible, fluid, and clear words. They are fast, patient, kind, demanding, almost all at once, and we applaud their generosity, focus on our planet and purpose. Intensity of the work aside, it is a joy to work with Brighter Future and their impressive team.

Niyanta Spelman

CEO of Rainforest Partnership

The Benefits of Organisational Storytelling

Increased Investment

82% of investors believe that storytelling is an important part of a company’s marketing strategy, making them more likely to invest.

Communication and Leadership

Teams and leaders who use storytelling can communicate effectively, with organisations seeing up to 40% more effectiveness. Additionally, brands that use storytelling to convey their purpose are 20% more likely to be considered industry leaders.

Trust and Turnover

Purposeful storytelling reduces turnover rates by 47%, fostering loyalty and alignment within the organisation. It also builds trust, with companies experiencing 2.3 times higher trust in leadership, creating a safe and supportive environment.

Drives Collaboration:

Shared narratives increase team collaboration by 32%, uniting employees around common goals and values.

Knowledge Retention and Change Management

Stories are up to 22 times more memorable than facts, making them powerful tools for embedding key organisational messages. This knowledge retention is crucial for improving the success of change initiatives, aligning teams, and reducing resistance by 4.5 times.

Emotional Connection and Engagement

Storytelling strengthens emotional connections, with 55% of people being more likely to purchase a product when they feel connected. It also enhances employee engagement, boosting team productivity by 21%.

Attracting Talent and Financial Impact

75% of job seekers are likely to apply to a company if it actively manages its employer brand through compelling storytelling. Organisations with strong storytelling cultures also outperform peers financially by up to 202%, aligning employees with business outcomes.

Our Storytelling Framework

Our organisational storytelling framework is designed to capture the full scope of your brand’s identity, from its inception to its future aspirations. By focusing on the key narratives that matter most, we ensure that your story not only connects with your audience but also drives your brand forward.

Origin Story

 How your brand came to be—what sparked the journey, the challenges you overcame, and the vision that set you on this path.

Vision Story

Where your brand is headed—the future you envision, the impact you seek to create, and how you plan to get there.

Purpose Story

Why your brand exists—the driving force behind your mission, the values that guide your decisions, and the impact you strive to make.

Articulate the Stories That Define Your Organisations Origin, Purpose And Vision

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Frequently Asked Questions

Why is organisational storytelling so important?

Organisational storytelling shapes culture by aligning teams with shared values and purpose, attracting investment, and enhancing communication effectiveness. By building emotional connections, it draws top talent and positions the organisation as an industry leader. This approach is crucial for driving growth, fostering engagement, and ensuring long-term resilience and impact.

What is the process for creating an organisational story?

We begin with a workshop for each story, where we explore your brand's origins, purpose, and vision. We then refine these narratives and return for additional workshops to fine-tune the stories. This collaborative process ensures that the stories we create are authentic and impactful.

How does the process differ for corporations?

For corporations, we incorporate feedback from multiple stakeholders, requiring additional refinement to align diverse perspectives. The stories are developed for broader application, ensuring they resonate across departments.

How is the refinement process structured?
  • Drafting & Selection: After each workshop, our team drafts multiple versions, allowing you to select preferred elements.

  • Major Edit: A structural edit aligns the story with brand values and goals.

  • Minor Edit: A final polish ensures clarity for public use.

  • Final Workshop: We review the polished story for alignment and address any final adjustments.

How does this service help improve my communication skills?

This service is not just about creating stories; it’s about helping you articulate your story effectively and enhancing your communication skills. By working closely with you, we ensure that you are confident in conveying your brand's narrative in any setting, from investors to customers, or within internal teams. But it doesn’t stop there; these stories will help drive culture and shape your organisation.

How long does it take to develop my brand’s story?

The process typically takes 4-8 weeks, depending on the availability for calls and workshops. However, this timeline can vary based on your schedule and the complexity of your brand’s narrative.

Will the stories you create be ready to use in marketing materials?

Yes, the stories we develop are designed to be versatile foundations that can be used across all forms of communication—from spoken presentations to marketing materials and pitch decks. They are crafted to strengthen your brand’s communication both internally and externally.

What is the purpose of the final workshop?

The final workshop provides an opportunity to review and finalise the story, ensuring it resonates with your team and is ready for diverse platforms and audiences.

What if I’m not sure where to start with my brand story?

We’re here to guide you. Our initial workshops are designed to uncover the key elements of your story, even if you’re starting from scratch. We ask insightful questions to help you articulate your brand’s journey and future aspirations.

What happens after the storytelling workshops?

After the initial workshops, we refine the stories based on our discussions and return for additional workshops to perfect them. These stories are foundational, and you should continue to refine them as your organisation grows, ensuring they remain relevant and impactful.

How should we use these stories after they’re developed?

These foundational stories can be adapted for:

  • Website and social media for brand awareness

  • Investor communications to build trust and transparency

  • Internal alignment to unify team members around a common mission and vision

  • Marketing materials to establish a consistent brand voice and connect with customers

Let’s Build Tomorrow, Today.

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