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04Work / Case study
Fronterra
Make the track record visible.
Fronterra develops and operates long-term forest carbon and biodiversity projects across Peru. The company had the projects, experience and evidence. Its public face made the organisation look smaller than the work behind it.
The problem
A serious operator was telling a smaller story.
Fronterra had credibility to spare.
Its team brought years of experience structuring nature and carbon projects. The company had four projects spanning more than 1.6 million hectares across the Amazon and Andes, long-term concessions, projects listed on Verra and substantial prior experience in carbon-credit transactions.
Most of that proof was buried. The website leaned on broad climate language and familiar nature-sector cues. Project information took work to find. The company read like a mission-led initiative while it was asking buyers, investors and partners to trust it with long-term projects and significant commitments.
The work had moved ahead of the public face.
- 4forest carbon and biodiversity projects
- 1.6M+hectares across the Amazon and Andes
- Verralisted projects and long-term concessions
The shift
Originate. Engineer. Operate.
We presented Fronterra through what the team does. Fronterra originates projects, engineers the structures behind them and stays involved in operating them over decades. The impact still matters, and the credibility now starts with the work.
The story
Proof before promise.
We rebuilt the narrative around the evidence that had been buried. Projects moved to the centre, and each one had to answer the same questions quickly.
- 01Where is it?
- 02What is being developed?
- 03What stage has it reached?
- 04What methodology sits behind it?
- 05Who is involved locally?
- 06What scale is being built?
The founding team’s track record moved forward too, so the evidence makes the argument for the audience.
The identity
Technical, and still warm.
The new identity moved away from familiar environmental-sector aesthetics and kept Fronterra connected to the landscapes and communities at the centre of its work.
A darker system of deep ink, canopy green, terracotta and sage gives it a grounded base. Editorial typography carries the human side of the company. Technical labels add a second register for methodology, geography, project status and evidence.
The result reads as the operating company Fronterra had already become.
The digital experience
Make the evidence easy to inspect.
The old website held much of the right information, and the audience had to work to assemble the case. We rebuilt the information architecture around the questions buyers, investors and partners ask.
- Company
- Projects
- Approach
- Track record
- Evidence
Project pages give each audience a consistent route through status, methodology, numbers and operating context. Clarity became part of the credibility.
The investor story
The same case had to survive the room.
We rebuilt Fronterra’s seed deck from the same strategic foundation. The track record moved from behind the mission into the investment case itself. Figures and claims were aligned across the website and deck, so the argument holds from first impression into diligence.
- 01What Fronterra does.
- 02Why now.
- 03Why this team.
- 04What already exists.
- 05What the next stage requires.
What changed
One system, from positioning to deck.
Fronterra now has one clearer system across its positioning, identity, website and investor material. The company can show the scale of its projects, the experience behind them and the way it operates in its own specific terms.
Fronterra was already an operator. The brand made that visible.
What happened next
Fronterra’s public investment round, from roughly €45,000 to €300,000 before closing, in the period after the new brand, website and investor materials went live.
After the new investor materials were shared, Juan Carlos González Aybar told us that board members and investors had described them as some of the strongest pitch material they had seen.
The credibility had been there all along. Now people could see it.
“Incredible. Great job, great work. We love it.”