Planet-Friendly Protein Designed to Nourish A Growing World.
Overview
Under new leadership, Unibio sought to redefine itself, not just as a technology company, but as a global leader in sustainable protein production. With a breakthrough fermentation technology, they had already attracted investment, but their brand, messaging, and digital experience were not keeping pace with their ambitions.
To accelerate growth, attract top-tier talent, and solidify investor confidence, they needed a bold, future-focused identity that communicated not only what they do, but why it matters.
POST-REBRAND FUNDING
$25M
TOTAL FUNDING
$100M
The Challenge
A Brand & Story That Needed to Evolve
Unibio’s branding no longer matched its ambitions. As the company expanded its focus from technology to real-world industry applications, its identity and messaging needed to bridge the gap between science and market impact.
Technology Without a Human Connection
Unibio’s narrative was highly technical—resonating with scientists but failing to connect with investors, feed producers, and strategic partners who needed a clearer, more product-driven story.
A Website That Didn’t Work for Its Audience
The digital experience was fragmented and lacked clarity. Investors struggled to grasp the scale of the opportunity, while potential customers in the feed industry found it difficult to understand the product’s real-world application.
Attracting & Aligning Talent
Internally, Unibio needed a story that could unify its culture and empower employees to communicate its vision with confidence—helping to attract and retain top talent.
Our Approach
01
Collaborative Brand Refinement
- Worked closely with the management team to define a brand vision, mission and core values that aligned with Unibio’s future-facing goals.
- Conducted deep-dive workshops with the CEO, COO, CTO and leadership teams to solidify Unibio’s strategic direction.
02
Storytelling and Messaging
- Created a tone of voice that is both scientifically credible and approachable, making complex concepts easy for prospective investors and stakeholders to grasp.
- Provided press releases, website copy and brand collateral that emphasise the real-world impact of Unibio’s work.
03
Future-Focused Visual Identity and Digital Experience
- Embraced a modern, vibrant aesthetic that conveys the cutting-edge nature of Unibio’s technology, while retaining a warm, human-centric feel.
- Designed a fully restructured website to serve as a high-clarity platform for education, partnerships and investment attraction.
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Ready for the Next Phase
Having raised over $100 million, Unibio is well-positioned to scale further, pursuing its vision of transforming global protein production. Unibio has evolved from a technology-driven company into a market-ready brand with a clear, compelling narrative—aligning its identity, messaging, and digital experience with its industry ambitions.
Strengthened Market Position
Unibio now presents a unified, future-focused identity that resonates with investors, partners, and customers—reinforcing its position as a leader in sustainable protein production.
Clear, Credible Communication
By simplifying complex technical concepts and emphasizing the real-world impact of its carbon-rich gases to protein technology, Unibio’s new brand and messaging enhance investor confidence and accelerate strategic partnerships.
A Digital Experience Built for Growth
The redesigned website and brand ecosystem improve user experience, making it easier for key audiences—partners, feed producers, and investors—to engage with Unibio’s vision and understand its value.
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“From day one, the team at Brighter Future was ‘all in’
...working closely with us to define our new vision, mission, and values. This process evolved into a bold new identity and digital experience that perfectly captures and expresses Unibio. The results have exceeded our expectations, and we are very pleased with the outcome.”
David Henstrom, CEO of Unibio
The design studio for companies
building the future.
